Back in the early 80’s there was no status symbol teens and young adults prized more than the NES. The Nintendo Entertainment System created a new generation of gamers as it revolutionized console gaming, instantly moving a game maker from Kyoto, Japan to the top of a growing video game industry. Flash forward to 2010… After struggling to outperform two of the world’s largest media conglomerates, Sony and Microsoft, over the early part of this century, Nintendo is again at the top having made a dramatic comeback to win the latest round of the console wars.
In Nintendo Magic Nikkei Business Publications correspondent Osamu Inoue compiles years of industry data and insider interviews to reveal just how Nintendo turned the tables on the gaming industry to sell nearly 200 million consoles of their seventh-generation gaming machines. With this rare inside look at the home of Mario and Donkey Kong, readers can learn the secrets Iwata, Miyamoto and Yamauchi used to double-up their competition. According to Inoue, while more powerful consoles continue to sit on shelves, Nintendo’s Wii and DS systems had the world playing games again.
So while Nintendo’s true magic has always been their high standards of manufacturing quality and customer service, now there is a good case to be made that more than a century of gaming intuition has re-enchanted a world hungry for entertainment.
Tags: nintendo magic, osamu inoue
This entry was posted on Thursday, April 29th, 2010 at 4:35 pm and is filed under Book Releases, News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.