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From the top Japanese auto-industry
journalist comes this inimitably informed account of Honda Motor
Company’s birth out the ashes of World War II and subsequent
rise. Available in English for the first time, with a new chapter
exclusive to this edition and prefaced by Paul Ingrassia, The
Honda Myth is indispensable reading for industry insiders,
business readers, and car enthusiasts.
 Masaaki
Sato simply has no peer when it comes to reporting on the Japanese
auto industry, his prominence dating back to the 1980s when he
was on the auto beat for Nikkei (the Japanese Wall
Street Journal). Currently an executive at Nikkei Business
Publications, he is the author of highly regarded histories, including
one on the early days of home video technology (i.e. VHS vs. Betamax)
that has been adapted to the big screen. His most recent book
is The House of Toyota.
Read the
Foreword by Pulitzer Prize-winning journalist Paul Ingrassia
Read the
Prologue
See The
Financial Times review
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“Masaaki
Sato’s career as a business journalist enabled him to see
firsthand much of the evolution, struggles and fascinating men
who built Honda, the youngest of the Japan’s automotive
giants. Sato does a masterful job of weaving together the ambitions
and conflicts between strong personalities of the Honda’s
founders with the economic, industrial and political upheavals
that tipped global automotive power in Japan’s favor and
vaulted Honda into Japan’s Big Three despite the obstacles
thrown in its way. ” – Maryann Keller
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