From the top Japanese auto-industry journalist comes this inimitably informed account of Honda Motor Company’s birth out the ashes of World War II and subsequent rise. Available in English for the first time, with a new chapter exclusive to this edition and prefaced by Paul Ingrassia, The Honda Myth is indispensable reading for industry insiders, business readers, and car enthusiasts.
Masaaki Sato simply has no peer when it comes to reporting on the Japanese auto industry, his prominence dating back to the 1980s when he was on the auto beat for Nikkei (the Japanese Wall Street Journal). Currently an executive at Nikkei Business Publications, he is the author of highly regarded histories, including one on the early days of home video technology (i.e. VHS vs. Betamax) that has been adapted to the big screen. His most recent book is The House of Toyota.